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October 28, 2019October 28, 2019

Elementor #722

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Glickman - making data capital

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    Scan2Start


    Exploration of short term opportunities:

    • Crunch of customer data dump to identify quick wins
    • Scan business intelligence, CRM, customer base marketing and processes
    • Actionable dashboards
    • Identify and prioritize necessary actions and projects in terms of data, tools & technology, processes, people and channels

    Benefits

    • Gross or net margin per product or customer or value stream
    • Customer lifetime value components
    • How to improve time to market
    • Actionable dashboards: visualisation of insights for better decisions
    (Next) Best Action

    • RFM (Recency, Frequency, Monetary)
    • Predictive algorithms
    • Events and triggers
    • Dynamic DNA scoring
    • Lifecycle segmentation
    • “Looking for”s
    • Agile campaigning based on real-time feedback loop
    • Personalization
    • Basket Analysis
    • Marketing Automation

    Benefits

    • Sales funnel optimization
    • Right offer to right customer at right time via right channel with the right message
    • Input for product portfolio, marketing plan
    Profiling

    • Value and usage based segmentations
    • Migration Matrix
    • Customer DNA (360° customer view)
    • Actionable insights: so what and now what?
    • ‘Lookalikes’
    • Alarm signals
    • Product DNA

    Benefits

    • Resource allocation
    • Pricing
    • Offer Design
    • Bundling
    • Loyalty and Retention Programs
    Target Market

    • Data-driven sales tool to find ideal leads.
    • Transforming (dis)organised closed/open /big data into insightful leads
    • Crawling open company data from the internet and mixing them with Glickman’s own databases to find ideal prospects

    Benefits

    • Resource allocation
    • Pricing
    • Offer Design
    • Bundling
    • Loyalty and Retention Programs