UK Telecom Operator

The Challenge

It is our client’s mission to make make it much easier to stay connected to family and friends in other countries. The business challenge was twofold.

DELIVERABLES

Best practice in RFM Analysis, i.e. reach, frequency and monetary quantification.
Value Based Segmentation (VBS) to align customer value with Lebara’s service levels.
Highly tailored and sophisticated usage-based segmentation with approach per country.
Motivational segmentation revealing customer preferences and their hierarchy of needs.
Insights for effective decision making to enhance mindset of collaboration and innovation.

BUSINESS BENEFITS

“We believe in going above and beyond expectations and delivering the best quality service to connect the world at the best rates. Glickman helped us in striving for excellence by playing the role of analytical translators. Expert interpretation of customer data leads to measurably positive and scalable impact across our organisation. It matters that we feel and care for our customers and fully understand their needs.” – Executive Board

WHAT DIFFERENTIATES GLICKMAN?

What differentiates Glickman is the firm’s unique knowhow to connect data and marketing – and to make these domains interact successfully.

For this Glickman focuses on 3 pillars. First they focus on an open dialog with their customers, to understand the needs and to achieve a common goal. Secondly, they are transparent about the possibilities of a customer’s data . They focus heavily on the easy and structured presentation of their results for all business levels. The last pillar focusses on their believes. They love to deliver quality, to fiddle with data and to turn abstract data into actionable insights.

Glickman believes in making data profitable.

Our Clients

Our customers are both locally and internationally based. We focus on financial services, business services, retail, insurance, and telco. We help teams starting from scratch as well as data champions.