Financial Services

The Challenge

As a provider in all the steps of the financial value chain, our client streamlines financial administration and promotes efficient processes for private individuals, SMEs, large companies, governmental agencies, schools, banks and other fintechs.

DELIVERABLES

Value Based Segmentation to align customer value with Isabel’s products and services.
Segmentation by usage of subscribed modules for payment methods and transactions.
Best practice in Churn Risk Model, including insights about churn rate (the rate of attrition), i.e. the percentage of subscribers who discontinue within a given time period.
Defined root causes of customer problems and identification of growth opportunities.
Customer Value Management, moving from modules to segmented “value packs”.

BUSINESS BENEFITS

“Glickman’s leadership in analytics helped us to improve business relationships with customers, particularly focusing on customer retention and ultimately driving sales growth. We have volumes of customer information, which now enables support of a more robust customer-centric strategy. We believe in big data and knowing how to use it profitably.” – Financial Services, Belgium

WHAT DIFFERENTIATES GLICKMAN?

What differentiates Glickman is the firm’s unique knowhow to connect data and marketing – and to make these domains interact successfully.

For this Glickman focuses on 3 pillars. First they focus on an open dialog with their customers, to understand the needs and to achieve a common goal. Secondly, they are transparent about the possibilities of a customer’s data . They focus heavily on the easy and structured presentation of their results for all business levels. The last pillar focusses on their believes. They love to deliver quality, to fiddle with data and to turn abstract data into actionable insights.

Glickman believes in making data profitable.

Our Clients

Our customers are both locally and internationally based. We focus on financial services, business services, retail, insurance, and telco. We help teams starting from scratch as well as data champions.