The business challenge was to optimize utilisation of their collected customer data from loyalty card users.
“Glickman helped us to make the digital step in using customer data to analyse trends and answer key questions. Their leadership in analytics has generated deep insights for effective decision making, leading to several identified growth opportunities.” – Shoe Retailer, Belgium
WHAT DIFFERENTIATES GLICKMAN?
What differentiates Glickman is the firm’s unique knowhow to connect data and marketing – and to make these domains interact successfully.
For this Glickman focuses on 3 pillars. First they focus on an open dialog with their customers, to understand the needs and to achieve a common goal. Secondly, they are transparent about the possibilities of a customer’s data . They focus heavily on the easy and structured presentation of their results for all business levels. The last pillar focusses on their believes. They love to deliver quality, to fiddle with data and to turn abstract data into actionable insights.
Glickman believes in making data profitable.
Our customers are both locally and internationally based. We focus on financial services, business services, retail, insurance, and telco. We help teams starting from scratch as well as data champions.