The Challenge

The business challenge was twofold.

  • Deepen understanding, validity and relevancy of current customer segmentation.
  • Enable agility and capabilities for innovation in the age of digital transformation.


  • Creation of “360° Customer DNA,” enabling customer profiles, vital usage data and other recorded information to be accessed in an advanced framework for multiple segments.
  • Best practice in Unique Customer Identification, merging disparate ID files into one.
  • Expert review of current customer segmentation, including proposed improvements in function of value-per-customer and meaningful patterns in customer usage data.
  • Marketing plan to transform toward more customer-centric organisation to empower the cashless society, with focus on agility in support of an optimal digital user experience.
  • Glossary of available data for better understanding and more efficient marketing efforts.


“Worldline wants the digital user experience to be one of optimal simplicity, efficiency and security. With Glickman, we better understand how innovation can optimize the value of users – by segment – while on our new and exciting customer-centric journey.” – E-Payment, Belgium

  • Improved view and actionable insights surrounding stable vs non-stable customers.
  • Start of data cleansing project; further visibility to create, keep and grow customers.


What differentiates Glickman is the firm’s unique knowhow to connect data and marketing – and to make these domains interact successfully.

For this Glickman focuses on 3 pillars. First they focus on an open dialog with their customers, to understand the needs and to achieve a common goal. Secondly, they are transparent about the possibilities of a customer’s data . They focus heavily on the easy and structured presentation of their results for all business levels. The last pillar focusses on their believes. They love to deliver quality, to fiddle with data and to turn abstract data into actionable insights.

Glickman believes in making data profitable.

Our Clients

Our customers are both locally and internationally based. We focus on financial services, business services, retail, insurance, and telco. We help teams starting from scratch as well as data champions.

Get in touch!


Vestinglaan 55, 2650 Edegem.

Available @ Bolwerk Co-working.

Contact Us

Phone: +32 495 55 71 08

Email: info@glickman.eu

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