Belgian Fashion Retailer

The Challenge

The business challenge was to reverse a decline in sales and lay groundwork to contribute an uptick in turnover.

  • Define and deploy an effective marketing strategy while facing the emergence of new online competitors and the rise of global e-commerce.
  • Capitalise on the brand’s strength as an early adopter of the loyalty card and, in particular, optimise the richness of its collected customer data, leading to measurable results


  • Segmentation into high-, medium- and low-value customers through analytics.
  • Migration matrix model to discover meaningful patterns amid different ranks of value.
  • Usage segmentation combined with matrix to detect revenue gains and drains.
  • Co-created communication program using automated tailored and timely messages.
  • Best practice in RFM Analysis, i.e. reach, frequency and monetary quantification.


“We detected reasons for revenue drain. We identified growth opportunities in our data bases, for example, those 15% of customers who accounted for 36% of total sales. In addition, we created new addressable segments that are powerfully measurable.” – Fashion Retailer, Belgium

  • Implementation of new strategy, resulting in sales increase of 11% year on year.
  • Robust capability to inspire, connect with and activate customers at the right time.


What differentiates Glickman is the firm’s unique knowhow to connect data and marketing – and to make these domains interact successfully.

For this Glickman focuses on 3 pillars. First they focus on an open dialog with their customers, to understand the needs and to achieve a common goal. Secondly, they are transparent about the possibilities of a customer’s data . They focus heavily on the easy and structured presentation of their results for all business levels. The last pillar focusses on their believes. They love to deliver quality, to fiddle with data and to turn abstract data into actionable insights.

Glickman believes in making data profitable.

Our Clients

Our customers are both locally and internationally based. We focus on financial services, business services, retail, insurance, and telco. We help teams starting from scratch as well as data champions.

Get in touch!


Vestinglaan 55, 2650 Edegem.

Available @ Bolwerk Co-working.

Contact Us

Phone: +32 495 55 71 08


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