Do we have enough data? Are our data sufficiently complete, structured, recent, etc?
We have a Vision and a Strategy, but how to make sure that our customer data support the operational plan to develop sustainable customer-centricity?
Who buys what and when? Segments? How is their decision process? What is their lifecycle? Where are my best customers coming from, and how much should I be spending to acquire a customer? How do we bring the right offer to the right customer at the right time via the right channel with the right message? What and how can we automate?
What are my best customers buying? How can I tailor or offer products and services around their needs?
How much should I spend to service and retain a customer?
Where and how can I find prospects who correspond with my most valuable customers?
Our à la carte menu for data-driven marketing
Basically, can data help us? And how?
How to improve the understanding of our customers?
What to offer next to our customers?
Where and how to find lookalikes of our most valuable customers?
In summary, we help you to create, keep and grow customers.
Our customers are both locally and internationally based. We focus on financial services, business services, retail, insurance, and telco. We help teams starting from scratch as well as data champions.
We are part of an ecosystem with specialized partnerships.
We represent more than 100 years of cumulated experience in both data and marketing management.
Consultant, SQL and Process Automation
Consultant, CRM Analytics
Junior Data Developer
Consultant, Data Scientist
Photo’s (c) Bart Kiggen